Market intelligence · Marketing advisory · Sustainability advisory
The Brief · Founding edition
The MarketLens Brief
We help organisations evaluate opportunities, build winning market strategies, and deliver measurable business and sustainability outcomes.
Start a conversation →Our services→
Is this market worth entering? Why aren’t customers choosing our brand, and what would change their minds? Is our message reaching the people who matter? Which sustainability goals will actually pay off? We answer these questions with evidence, then help you act on them, shaping the market strategy, the brand and customer experience, and the ESG plan that turns the answers into growth.
We combine deep market and industry expertise, robust analytical capability and practical execution support, to help clients make informed decisions, build stronger brands and close impactful strategic partnerships.
The firm is led by Lillian Mbayiwa, a senior executive with nearly thirty years of leadership at global and pan-African institutions, including Old Mutual, Standard Chartered and United Bank for Africa. She has led marketing, public affairs and sustainability across 14 African markets, and that experience now underpins every MarketLens engagement.
What follows is a brief on what we do, how we think, and who you would be working with.
Three ways we help
Market intelligence, commercial analysis and opportunity assessment to guide big decisions on growth, expansion, acquisitions, investments and partnerships.
OutcomeA clear, unbiased view of opportunities and risks, so you can decide with confidence.
Read the full section→End-to-end marketing consultancy that builds brand strength, market relevance and growth.
OutcomeA stronger market presence, clearer messaging, and better customer engagement.
Read the full section→ESG strategy, targets and reporting that turn your sustainability ambitions into measurable business and societal impact.
OutcomeSustainability ambitions translated into measurable business and societal impact.
Read the full section→Section B · Position
In one sentence
MarketLens Advisory enables organisations to see opportunities clearly, act strategically, and execute confidently.
Section C · Market evaluation, illustrated
Specimen page
A MarketLens evaluation reads the market, the competition, the business model, the customers and the stakeholders around the opportunity, and ends with a plain recommendation.
How our market evaluation works→Market evaluation · Confidential
Section D · Profile
The founder
Profile
For nearly thirty years Lillian has led marketing, public affairs and sustainability for some of the largest names in African financial services. She is a past President of the Marketers Association of Zimbabwe and today sits on a number of boards, including the American Chamber of Commerce in Zimbabwe and Island Hospice Zimbabwe.
Who we work with
Planning growth or a restructure? We show you where the growth is and what is holding the brand back.
Weighing an investment or acquisition? We tell you what you are really buying before you commit.
Expanding into a new market? We help you go in with a plan, the right partners and the right message.
Getting ready to raise or expand? We sharpen your story and test your market before you pitch.
Why MarketLens
Every recommendation is backed by research and data, not guesswork.
We stay with you from the first question to measurable results.
We start from your customers and competitors, so the advice works in the real market.
We measure success by tangible business outcomes.
Agree the decision you are facing and what you need to know to make it.
Research the market, the customers and the people around it.
A clear recommendation, with the evidence and the risks laid out.
Stay with you through launch and implementation.
Letters
A market, a brand, an investment or a sustainability plan. Lillian reads every enquiry and replies personally.